“This work removes the veil of opacity so that we can … see.”
— Dr. Marcus Collins, Marketing Professor at the Ross School of Business, University of Michigan, the best-selling author of For The Culture, and the former Head of Strategy at Wieden Kennedy New York
"Required reading."
—
"A love letter to anyone in advertising."
—
"Groundbreaking work."
—
"Required reading." — "A love letter to anyone in advertising." — "Groundbreaking work." —
“The playbook to guide the way. Required reading for anyone managing a brand today.”
— Dino Demopoulos, Chief Strategy Officer, GUT Toronto
Learn how to drive innovative marketing by leveraging critical perspectives on society and the influence brands have in shaping it.
In this book, cultural theorist and strategist Anastasia Karklina Gabriel combines social analysis, media theory, and semiotics to help marketers enhance cultural fluency and future-proof brand strategy. Cultural Intelligence for Marketers offers actionable insights on creating innovative and inclusive marketing strategies that integrate cultural insight, identity, representation, and the transformative power of media in driving growth and positively affecting cultural change.
In this book, you will learn how to:
speak fluently about the relationship between culture and brand
identify cultural opportunities specific and relevant to your brand
design more effective and risk-proof messaging
embed inclusivity into your processes vs. treating it as an after-thought
transform how you engage your customers and build community
WINNER: 2024 International Book Awards - Business: Marketing & Advertising
WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction Marketing
WINNER: NYC Big Book Award 2024 - Public Relations & Marketing
WINNER: Goody Business Book Award 2024 - Marketing - Branding
FINALIST: National Indie Excellence Awards 2024 - Marketing & Public Relations
FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising
