Discover the hidden power of culture.

“Groundbreaking work.”

“A bold expedition into the heard of responsible brand marketing.”

— Joan Ball, Associate Professor of Marketing, St. John’s University

“What makes Dr. Gabriel's voice so contagious and affecting is her crystal clarity in seeing things both as they are and as they should be — a much-needed perspective for the times.”

Nick Susi
Executive Director of Strategy dotdotdash

Culture Expert. Author. Advocate. Keynote speaker.

Dr. Anastasia Kārkliņa Gabriel is a cultural theorist, award-winning author, and social critic, best known for her precision in revealing hidden narratives shaping culture. Previously a senior researcher at Reddit, her work takes seriously the task of deconstructing the obvious and unsettling the familiar, compelling us to bravely confront what so often is overlooked and left unspoken.

As seen in…

The Guardian, Forbes, Business Insider, Newsweek, The New York Times, The Wall Street Journal, Teen Vogue, Campaign, The Drum, and on Piers Morgan Uncensored, Fox Chicago 32, and elsewhere.

“Yesterday’s deconstructions are often tomorrow’s orthodox clichés. ”
— Stuart Hall

Subscribe to stay ahead of the curve.

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To change culture, we must change narratives that shape it.

Book cover titled 'Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy' by Anastasia Kärklina Gabriel, featuring a colorful, abstract design at the top, with the publisher KoganPage logo at the bottom.

“A love letter to anyone in advertising who has intuitively understood the power of brands.”
- Laura Frank, EVP, Leo Burnett

Cultural Intelligence for Marketers

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative marketing and drive the cultural conversation.

Get the book.

WINNER: 2024 International Book Awards

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WINNER: Goody Business Book Award 2024

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WINNER: NYC Big Book Award 2024

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FINALIST: National Indie Excellence Awards 2024

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FINALIST: American Book Fest Best Book Awards 2024

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HONORABLE MENTION: Readers' Favorite Book Awards 2024

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WINNER: 2024 International Book Awards — WINNER: Goody Business Book Award 2024 — WINNER: NYC Big Book Award 2024 — FINALIST: National Indie Excellence Awards 2024 — FINALIST: American Book Fest Best Book Awards 2024 — HONORABLE MENTION: Readers' Favorite Book Awards 2024 —

Trusted by the world’s greatest brands.

The logo of American Express, featuring white text on a blue background, with 'American' above 'Express'.
The word 'hinge' written in large black text on a white background.
E.l.f. cosmetics logo with the words eyes, lips, face underneath.
Outline of a fish in black on a transparent background.
Illustration of a spaceship flying through space with stars in the background.
Close-up of a sign with the word 'MARS' in large, bold, blue letters.
Bare Minerals logo with slogan 'The Power of Good'
Black and white photograph of a bullfighter standing in a bullring with a bull charging at him.
Black text spelling 'DIAGEO' on a white background.
Dove logo with blue cursive text and a gold dove icon above the letter 'v'.
A person holding a collection of colorful Easter eggs.
The word 'COPY' written in large, dark purple letters.
ULTA Beauty logo in orange text.
Red Bull logo with two red bulls facing each other in front of a yellow sun, and the words "Red Bull" in red text.
Orange square background with the words "HOME DEPOT" written in white, diagonally across the image.

Work with me

  • Trends, foresight, cultural research, consumer insights, social listening, and opportunity mapping.

  • Personal brand development, public voice and positioning, writing for influence, content strategy.

  • Keynote presentations, custom talks, group panels, interviews, workshops, continuing education sessions, guest lectures, and bespoke trainings.

  • Bespoke trainings and continued professional development workshops in cultural intelligence.

Let's CHAT

“Every academic who goes into the industry fantasizes about transforming businesses with their unique knowledge. Dr. Gabriel will be one of the rare few who pulls it off.”

— Dr. Andrew Cohen, Strategy Director, Media.Monks

Here are just some of the questions we helped answer:

  • A young man with orange curly hair, sitting shirtless on the concrete at a skateboard park, taking a photo of skateboarders performing tricks in the distance during sunset, with palm trees and cloudy sky in the background.

    SPORTS

    How are new cultural ideas and emergent trends reshaping what counts as athletics?

  • Woman applying makeup while looking into a mirror, with a pinkish/red room background.

    DATING

    How do Gen Z think about connection and intimacy in the context of dating and beyond?

  • A woman with braided hair wearing black sunglasses, a white blazer, white pants, a black top, black gloves, and a black bow tie, standing against a plain background.

    ENTERTAINMENT

    What cultural codes are shaping how affluent customers experience luxury?

  • FINANCE

    How can brand storytelling more accurately represent and resonate with the people we serve?

  • FRAGRANCE

    What will the next generation of scent experiences look, feel, and smell like?

  • PHOTOGRAPHY

    How do digital natives view the experience of engaging with film photography?

  • BEAUTY

    What do beauty rituals mean to historically underrepresented consumers?

  • ALCOHOL

    How are emergent entertainment trends shaping experiences of delight in our category?

Get in touch.

Feel free to reach out directly via email or fill out the contact form.