Anastasia K. Gabriel

Award-winning author. Cultural researcher. Pattern breaker.

“What makes Dr. Gabriel's voice so contagious and affecting is her crystal clarity in seeing things both as they are and as they should be—a much-needed perspective for the times.”

— Nick Susi, Executive Director of Strategy, dotdotdash

“Every academic who goes into industry fantasizes about transforming businesses with their unique knowledge. Dr. Gabriel will be one of the rate few who pulls it off.”

— Dr. Andrew Cohen, Strategy Director, Media.Monks

Meet Dr. Gabriel.

Dr. Anastasia Kārkliņa Gabriel is a cultural disruptor known for her sharpness in excavating hidden meanings and exposing assumptions that underlie our way of thinking. A cultural theorist by training, she brings critical insight that challenges convention and makes room for new ideas.

Drawing on both theory and practice—most recently as a leader in insights at Reddit—her work reveals the centrality of culture to who we are: what we believe, what we value, and how we live. Dr. Gabriel specializes in decoding societal shifts, helping partners translate what’s "now" and "next" in culture into strategies for shaping the future.

Dr. Gabriel is the author of Cultural Intelligence for Marketers (2024), an award-winning book published by Kogan Page and the first of its kind to apply cultural studies to brand strategy, earning her industry-wide recognition as a leading thinker on cultural change.

“Required reading.” — Dino Demopoulos, Chief Strategy Officee, The Hive

“Groundbreaking work.” — Dr. Joan Ball, Associate Professor of Marketing, St. John’s University

Cultural Intelligence for Marketers

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.

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